EventGhost

I'm just getting started with EventGhost and would like to add a popup menu that lists a few applications that I can select and start. I've figured out how to create the menu, however, I would like to launch a macro for each item in my list. On the OS Menu: Show menu configuration popup I see the "Front and Back of Event String" boxes but I don't know if I can put a macro name in there or if there's more to it.

If I can only put an event in there is there a way that I can create an event to launch a macro?

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Pako